AI for Sales: Negotiation Strategies That Protect Your Margins

By Jordan Taylor

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The procurement team just asked for 25% off. Your deal is at $100,000. You can feel the quarter pressure. Your manager is watching the pipeline. And in the moment, you say "let me see what I can do"—the four most expensive words in sales.

You come back with 15% off. They take it, thank you, and move forward. You celebrate closing the deal. But here's what you missed: they would have signed at 5% off. You just gave away $10,000 of margin because you didn't know what winning negotiators actually do.