AI for Real Estate: Writing Listing Descriptions That Sell

By Jordan Taylor

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You're staring at an empty MLS description field. Again. The house is nice—updated kitchen, great backyard, good schools nearby—but turning that into compelling copy is draining you. Twenty minutes later, you've got something serviceable but not great.

AI can write that first draft in 30 seconds. You review, tweak, and move on. Ten minutes total, better result. But there's a catch: Fair Housing compliance. AI can accidentally introduce discriminatory language, and in California, you now need to disclose digitally altered photos.