AI for Real Estate: Social Media Content That Runs Itself

By Jordan Taylor

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It's 9 PM. You're exhausted from showings. You open Instagram, see you haven't posted in 5 days, think "I should post something," stare at the screen for 10 minutes, and close the app. Tomorrow. You'll post tomorrow.

Tomorrow becomes next week. Next week becomes never.

Here's the math that should terrify you: 80% of real estate referrals come from your sphere—the people who already know you. Social media is how you stay top-of-mind with those people. When they hear "anyone know a good agent?" your name should come up. But it won't if you disappeared from their feed six months ago.