AI for Real Estate: Negotiation Scripts That Close Deals

By Jordan Taylor

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The listing agent just called. "We have a counter. They're at $485,000. I need your response by 5pm."

Your buyer's max is $475,000. You said that clearly. The gap feels impossible. And in the pressure of the moment, you're about to do one of two things: either tell your buyer to walk away from a house they love, or convince them to stretch beyond what they can afford.

Neither is the right answer.

Here's what the data shows: agents who use structured negotiation frameworks close 15-20% more deals and achieve 3-5% better terms for their clients. The difference isn't talent—it's preparation. The agents winning negotiations in 2026 don't wing it. They walk into every conversation with market data the other side doesn't have, scripts for every scenario, and creative solutions ready when deals get stuck.