AI for Real Estate: Lead Follow-Up That Actually Converts

By Jordan Taylor

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A lead comes in at 2:47 AM. Someone is browsing homes on Zillow, can't sleep, submits an inquiry. By the time you see it at 8 AM, they've already talked to two other agents who responded instantly.

You lost that lead before you knew it existed.

Here's the math that should terrify every agent: respond in 5 minutes and you're 100x more likely to connect than if you respond in 30 minutes. The average agent takes 8+ hours. That's not a speed problem—that's a conversion problem. And it's happening every day, with every lead.