AI for Real Estate: Email Newsletters That Keep You Top-of-Mind

By Jordan Taylor

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January 2022: You closed a deal with the Hendersons. They loved you. Said they'd refer everyone they knew. January 2026: The Hendersons just listed with someone else. Not because they were unhappy with you—they just forgot you existed. When their neighbor asked for a recommendation, your name didn't come to mind.

This is the sphere problem. 64% of sellers use an agent they've worked with before or one referred to them. Your past clients are your best source of business. But if you're not regularly showing up in their world, you become invisible. And "I'll send a newsletter when I have time" means you never send a newsletter.