AI for Real Estate: CMAs That Win Listings
By Jordan Taylor
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You walk into a listing appointment with a stack of MLS printouts. The seller has already talked to two other agents. One promised $50,000 more than your number. You know the market, you know the comps, but when the seller asks "why should I believe your price over theirs?"—you're scrambling to explain your methodology in a way that doesn't sound like "just trust me."
The agent who promised $50,000 more will be doing price reductions in 60 days. You know this. But the seller doesn't. And right now, they're choosing between your data and someone else's optimism.